Glossary

SPIN Selling

A consultative selling framework based on Situation, Problem, Implication, and Need-payoff questions.

Source: Determinants of Client Acquisition in Retail Financial Services: A Study of Trust, Financial Literacy and Advisory Practices at Aditya Birla Capital, Wakad, Pune (Academic research) · p.4

Have a question about SPIN Selling? Ask the AI, answers cite the source.