The State of Grocery Retail Europe 2026: Margins under pressure, models in motion (McKinsey & Company)
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About this report
- The annual report by McKinsey and EuroCommerce on the European grocery retail sector.p.
- It forecasts a fairly stable consumer environment with low long-run volume growth.p.
- Profitability is the central concern, with grocer margins flat and operating costs rising.p.
- It covers private label, online grocery, AI and automation as CEO priorities, and sentiment from a survey of grocery CEOs.p.
- For grocers, consumer goods suppliers, investors and retail analysts in Europe.p.
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