The State of Fashion 2026: When the rules change (McKinsey & Company)
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About this report
- The annual report by The Business of Fashion and McKinsey on the outlook for the global fashion industry.p.
- It forecasts subdued growth, with macroeconomic volatility weighing on sentiment and pushing consumers toward value.p.
- Tariffs are identified as a top hurdle for executives, alongside pricing decisions and shifts in sourcing.p.
- The report covers a strategic renewal in luxury, brands moving upmarket and the growing use of AI in fashion operations.p.
- Based on executive surveys and McKinsey analysis, for fashion executives, investors and retail analysts.p.
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