The State of Fashion 2025: Challenges at every turn (McKinsey & Company)
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About this report
- The previous edition of the annual Business of Fashion and McKinsey outlook for the global fashion industry.p.
- It describes low growth expectations and gloomy executive sentiment heading into the year.p.
- Key themes include reconfigured trade, older consumers as a growth segment, the receding priority of sustainability and a shifting focus across Asian markets.p.
- It also examines how fashion companies are prioritising AI for demand forecasting, inventory optimisation and cost control.p.
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