State of the Consumer 2026: When tech acceleration and cost pressures collide (McKinsey & Company)
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About this report
- McKinsey's annual global report on the trends shaping consumer behaviour and spending.p.
- It argues that rising technology use and price sensitivity together shape how consumers behave.p.
- It sets out four trends: the tech-driven path to purchase, the health revolution, the experience economy and the resourceful consumer.p.
- It discusses generational differences in AI-assisted shopping and agentic commerce creating a dual front door for purchases.p.
- For consumer goods companies, retailers, marketers and investors.p.
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