Gaming's next growth era: Unlocking the value of attention (McKinsey & Company)
SaveThe full report is published on McKinsey & Company's website. We list it here so you can find it; figures are not extracted. Read the report on McKinsey & Company →
About this report
- A McKinsey analysis of growth opportunities in the video game industry.p.
- It argues that gaming's main opportunity is monetising the attention it already holds rather than capturing more of it.p.
- It links player focus to spending and discusses advertising across PC, console and mobile.p.
- It also looks at live-service revenue on console relative to full-game sales.p.
- For game publishers, platforms and investors in the games sector.p.
Summary and figures generated from the document and checked automatically: every number shown appears on the cited page. The full document is available from the publisher. Publishers can request removal.