Evaluation of Digital Wallet Adoption and Consumer Payment Preferences in Emerging Fintech Markets
The empirical study analyzed primary data gathered from 520 active mobile payment users selected through stratified sampling in Vietnam.
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The empirical study analyzed primary data gathered from 520 active mobile payment users selected through stratified sampling in Vietnam.
The study surveyed 97 Generation Z retail forex traders aged 17–29 years in Surabaya City to examine overtrading behavior.
A non-probability sample of 249 digitally engaged retail investors in Vietnam was evaluated using PLS-SEM with 5,000 bootstrap subsamples.
The research analyzes the effects of digital marketing, brand image, and mobile banking service quality on customer loyalty using a sample of 300 active banking customers in Indonesia.