Kantar

Company · DE · 2 documents

Key number

40.4%

Households holding at least one credit, 2025. Fédération Bancaire Française p.5

Key number

46%

Viewers naming Das Erste among favourite channels. ARD MEDIA p.4

Report

The share of households holding credit fell to 40.4% in 2025, the lowest level since the Observatory was created.

Report

ARD MEDIAJanuary 202511 pages

Das Erste is the favourite channel with 46% of mentions among viewers who watch TV at least one day a week.