Generative AI Adoption and Marketing Performance in Digital Finance: The Mediating Role of Digital Product Innovation
The study targets a sample of 335 respondents working in banks, FinTech companies and digital financial institutions in Pakistan.
Habib Bank Limited (HBL)
Company · PK · 1 documents
Key number
0.624 r
Correlation between Generative AI adoption and marketing performance. Journal of Global Social Transformation p.9